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We focus on maximising ROI through inventive and efficient Pay Per Click campaigns (Google Ads and Bing Ads). Our clear, collaborative approach to PPC planning, implementation, monitoring and optimisation ensures transparency and delivers on business objectives.
Using tried and tested techniques, we create objective-led Google Ads campaigns that seek to acquire as much traffic as possible for the least amount of investment. Guesswork has no place in our thought processes; instead, we rely on data and experience to get results.
Google Ads should always be focused on what the target audience wants. We combine keyword research, automation, and focused landing pages to deliver effective PPC advertising campaigns. We target high quality, relevant traffic to optimised landing pages, resulting in increased conversion rates and revenue.
We don’t let campaigns run themselves; instead, we take a hands-on approach to active monitoring and optimisation. A successful PPC campaign relies on flexibility and ongoing tweaking to ensure no budget is wasted. By understanding what our reporting tools and data tell us, we consistently look for areas of improvement.
Many agencies keep their clients on SEO contracts and Pay Per Click services for as long as they can, causing high ongoing costs for businesses. Marketing is important, don’t get us wrong, but we’re different in that we respect the budgets that our clients have. Our team uses paid advertising to supplement SEO when it’s really needed by looking at data and business objectives.
Let’s work together to create and execute smart, effective PPC campaigns.
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